TITLE CARD FORMATTING 

In order to further the absurdity of the final installation I decided to take the format of conventional title cards and display poetry within them, as well as incorrect formatting of the expected text. These would look identical, other than in textual content, to the title cards describing the work in the space.

This was in part a play on the nature of the title card itself as a sort of explanation or contextualisation of an artwork. By hijacking this format, which would be standardised through the gallery, it could have one of two likely outcomes

- The nature of the title-cards as explanations means they are overlooked entirely as they are not viewed as 'art objects'. In this way they simply become a part of the presentation of the space.

- Their presentation at different heights and intervals would draw attraction to them as something peculiar about an otherwise familiar object, having the opposite effect of that described above.

I believe either of these outcomes would be desirable so long as it was forcing the viewer to interact with them in a different way than if they were displayed in a standard, possibly framed setting. The overall intention would be for the viewer to question not only the nature of the art displayed, but the entire mythology and absurdity of the culture of viewing art in art galleries.

This naturally fits in to the overall aim of the installation to subvert, distort and glitch the standard gallery setting.